In previous post, we have discussed the power Pinterest marketing as untapped traffic source. If you missed that post, please read it here before you proceed with this part: Pinterest Marketing Part 1
As you can tell by now, Pinterest marketing may take too much time if you don’t implement the right strategies. A comprehensive Pinterest marketing campaign can deliver amazing results with very little effort. Here are 6 tips to help you market on Pinterest in just minutes a day.
1 . Re-pin Each Day For A Few Minutes
You should take at least three minutes each day to re-pin and curate to your Pinterest boards. Type in keywords for your niche in Pinterest search and based on your initial search, you will see additional search terms. Click on one of the words under the search bar and you’ll be able to add them. This makes it easier for you to find the best content that you can share.
2 . Schedule Pins
This is one of the best strategies to keep your account active during weekends. It is recommended that you do this for at least 5 minutes on Fridays after posting your daily pins. When Scheduling pins you can choose a number of tools including Tailwin, Buffer or Viralwoot to post images. Tailwind is a better option as it allows you to schedule pins through your browser extension.
3 . Follow Pinners In Your Industry Or Niche
To ensure a successful Pinterest marketing campaign, you need to follow relevant pinners in your industry or niche. Ensure that you follow 3 to 5 pinners every day. But you should avoid following just anyone. Ensure that you review the profile of a pinner before following him/her. Spare sometime in the course of the day (at least 5 minutes) to search for new pninners.
4 . Comment On A Pin Every Day
Always check out for relevant pins you can comment each day. You can like many pins but if a pin inspires you then you can contribute something to the conversation.
You should make at least one comment each day. Make the comments as short or as long as you want. But you should ensure that your comment is not self promotional.
5 . Create Your Own Images
Create your own images and pin them to your Pinterest boards. These could be images that can be used with stand-alone graphics or blog posts. It is recommended that you do this all in one sitting. This saves time in production and concept.
6 . Generate Content Ideas Using Analytics
Ensure that you review Pinterest analytics at least once a week. Evaluate your click progress, impression and repin. This will help you know which images and boards are attracting more attention.
If you look at Facebook, this is incredibly easy to understand right away. Facebook marketing involves posting things to your Facebook wall, which in turn will be seen by all your followers. And if some of those followers should like your content or share it, then it will also be seen by their connections on Facebook and thus your following will grow.
Methods For Driving Traffic From Pinterest
Did you know that Pinterest can be used to drive traffic to your website? Recent research indicates that it is growing rapidly as a tool to boost your social media presence and drive traffic.
According to Shareaholic’s Q3 2014 Traffic Report, Pinterest drives more than three times the traffic of Google Plus, YouTube, LinkedIn, StumbleUpon, Reddit and Twitter combined.
But in order to get that traffic, you have to use the right methods. Just pinning your content will not help. The most important things on Pinterest are the images themselves. So make an extra effort to create compelling and irresistible images.
Once that is taken care of, you can focus on how to drive traffic using Pinterest.
Here are three actionable methods that can help you.
1 . Add a Pin It Button to Your Website
The first thing you need to do is to add a Pin It button to your website that will appear on every piece of content having an image. You can do it just like you add any other social media buttons.
Doing this will help visitors to share your content on Pinterest that they find interesting. And when they do so, their followers will also see it and further share it.
This way, your content will gain popularity and credibility.
2 . Make Your Board Easily Searchable
Creating the board on Pinterest is not sufficient. You have to make it easily searchable. Name your board same as your website or blog name. Also add description, taglines and links that tell people what your blog and board are all about.
It will also make it easier to find your board on Pinterest as well as search engines. But make sure you don’t stuff your description with keywords just to rank higher.
Keep in mind that, ranking in searches will be of no use if you turn off your potential visitors.
3 . Improve Engagement
You need to engage people to get traffic to your website. Regularly share images that are not only compelling but also invoking curiosity and interest in the viewers so that they click on it and go to your website.
Also do research on your followers’ interests and the kind of images they like and share.
Recently Pinterest has introduced the feature of Rich Pin. You can use it to add descriptions and specific information to your images to tell people more about the content they link to.
You see, if used the smart way, Pinterest can be a great source of referral traffic. If you implement the methods described above, you can attract a lot of visitors to your website.
But make sure you post images that are highly specific and relevant to your niche.
This will help them to rank in searches and they will engage more viewers.