Keyword Research and Backlink from Authorities Website

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drive traffic to new website - keyword research

This article is a continues part of previous article about driving massive traffic to a brand new website. In this article, we are going to take a loot at first step which is Keyword Research.

STEP 1: Do keyword research to find a keyword to rank for

The cool thing about doing a post like this is that it’s an extremely link-able piece of content.

Meaning… it’s easy to build links to.

So the first thing that we want to do is to pick a keyword to base our content around.
Let’s say that we’re in the personal finance niche.

I’ll simply just go into Google’s Keyword Planner, and do some digging around. For a roundup post, we have a little bit more oomph behind our content since it comprises of tips from the biggest authorities in our niche. So we can get a little bit more aggressive with it and go after more competitive keywords than we’re used to.

Here’s a good one from the list:

drive traffice to new website

It’s got 110,000 searches per month, so it’s a pretty giant keyword to rank for.

Now from the list, I also see that there’s a secondary keyword that we can rank for as well.

drive traffic to new website 2

They both fall under the same category.

So our topic can be something like:

How To Save Money: The Smartest Money Saving Tips From Savvy Financial Leaders I’m happy with that title. Let’s move onto step 2.

Come up with a question

Now that we have our topic and title, we need to come up with a question that we can ask to the influencers we’re going to contact.

The question should be simple, and specific enough so that they have a clear answer but broad enough to give them freedom to expand.

Make sure that it’s not just a yes or no type of question.

So a good one for our example would be something like:

What’s your best tip for someone who wants to save money for the future?

Put some thought into it and make assumptions at the types of answers that you’ll receive.

With this one, it’s broad enough that I can ask the question to a bunch of people and they’ll all give different answers.

Another good question to ask would be:

What’s the biggest (and most common) mistake that you see people making in regards to saving for their future?

And that’s all that’s needed for step 2. Let’s move on.

STEP 2: Come up with a question

Now that we have our topic and title, we need to come up with a question that we can ask to the influencers we’re going to contact.

The question should be simple, and specific enough so that they have a clear answer but broad enough to give them freedom to expand.

Make sure that it’s not just a yes or no type of question.

So a good one for our example would be something like:

What’s your best tip for someone who wants to save money for the future?

Put some thought into it and make assumptions at the types of answers that you’ll receive.

With this one, it’s broad enough that I can ask the question to a bunch of people and they’ll all give different answers.

Another good question to ask would be:

What’s the biggest (and most common) mistake that you see people making in regards to saving for their future?

And that’s all that’s needed for step 2. Let’s move on.

STEP 3: Make a list of authority figures and contact them

Now it’s the fun part ­ getting in touch with influencers.

The first part is to make a list of people you want to include in your roundup post.

What you’re looking for are people who have big audiences and a large presence in your niche.

Finding them is easy. Just Google some keywords and see who shows up.

A good way to do this is to look for bloggers by searching for ‘blogs’ specifically.

drive traffic to new website 3

Which will bring back pages that provide a list of top blogs in your niche:

drive traffic to new website

In this case, we have 8 leads already plus their Twitter handles. But rather than contacting them on Twitter, we want to email them. Emailing gives us more room for conversation and allows us to start a conversation with them which we can later continue with rather than sending them a new tweet every time.

You should aim for at least 50 influencers to reach out to, but more the better.

Remember, they are essentially writing your content for you. Everyone you reach out to is going to provide you with at least 200­300 words of great content.

Your work of emailing them is minimal compared to what you’ll be receiving.

I like to aim for at least 50 answers so that my post becomes a massive resource rather than just a typical blog post.

Asking the question through email:

Since we’re going to be emailing a lot of people, we’re going to be using an email template so that we don’t have to write up a new one every time.

Here’s the template I use that you can copy:

Subject line: Quick question

Hey [Name],

Could you spare a few minutes to give me a quote for an upcoming roundup post I’m publishing on [link to your website]?

I only need a paragraph or two, and deadline is [Deadline date], so there´s plenty of time. Here’s the question: [Question]?

Again, no need to answer right this moment, if you don’t have the time. Just checking if you might want to contribute.

I’d love to have you!

Talk soon,

[Your Name]

All you need to do is copy and paste the template, change the name of the person you’re sending it to, and hit send.

Easy Peazy 🙂

That’s all you need to do ­ just send a single email.

Authorities love giving their input, especially if they know that they’ll be mentioned and credited with a link to their site. (Using the word quote in the email implies that we’ll be linking to them).

You’ll be surprised at how much people appreciate that you’ve considered them for a quote, and jump at the opportunity of being included in your post.

Ready to take further action? Let’s go through next step here: http://www.bloggersight.com/making-the-post-standout-before-publishing/