Growing a site to $100-$500/month, even $1000-$2000/month is pretty basic stuff. There’s a major difference between those sites and those that cross 5-figures per month. Everyone says when you find something that works. All you need to do is scale it up. But with the way people build their niche website these days, it’s impossible to do that. I want to show you how to plan for growth and “scaling” the proper way.
The model we’re using to rank a niche website:
- Target a niche.
- Rank for its biggest keywords.
- Once you start ranking for your biggest keywords and you build up authority, dominate the niche by ranking for everything.
But what’s next?????
The LAST THING that we want to do is work our asses off on our site, get a bunch of links, drive a bunch of traffic, and build up a bunch of authority and then get capped.
We built all this authority to our site and are finally reaping the rewards but now we find we can’t take advantage of it.
What do I mean by “get capped?” I mean you can’t grow. Your site is stuck. You haven’t planned sufficiently enough to make sure that you can now start expanding.
How does that happen?
- It happens when you don’t plan for growth BEFORE you build out your site.
- Every site I build, I have a list of 5-10 niches I will expand into later on in the future. Once I dominate my niche, I’ll expand into these other niches.
- Why? Because once your site is at this stage… growth is so much easier. You rank for keywords almost instantly, you require very few backlinks, and there is no sandbox period or anything like that that you may have experienced when just starting out your site.
- Your first few Pillar Posts will ALWAYS be the toughest to rank. This is because they’re the ones that establish authority to your brand new domain. You will have to build backlink from authority website. Make them round up post to your niche website.
- Once you have them up and ranking, you’ll have established more than enough authority to start ranking for new keywords with little to no effort.
Growth is the most exciting part of the whole stage!
So then why wouldn’t you plan for it from the start!? It’s like a snowball effect. When you first start your site… (especially if it’s on a fresh domain) then you have to go through the “sandbox” period. You won’t rank that quickly, and that makes sense you’ll have zero links pointed at your site. It’s not established yet.
As you start building links, publishing more Pillar Posts, targeting new keywords, expanding into new niches, IT’S A SNOWBALL EFFECT. Everything you do gets stronger and stronger (provided you follow along the strategy in the book and are doing the right things).
Therefore, it gets SO EASY to grow! Look at sites like lifehack.org, techcrunch, inc, forbes, greatist, marcandangel… really just about every other established site you can think of… they rank for EVERYTHING. They have the power to publish something today and rank #1 for it by tomorrow.
They’ve been in the shoes of starting from the beginning and worked their way up. Taking advantage of this authority is where the money is at!
Okay, I’m not saying we’re trying to build the next Forbes or Inc magazine here…. But the model we’re going after is similar. Building authority, then taking full advantage of it. This is isn’t any new SEO strategy. It’s just that people in the internet marketing industry never seems to really talk about it. Instead of building an awesome indestructible site that gets stronger and stronger over time, internet marketers as a whole tend to look more for loopholes and quick ways to “beat Google.”, doesn’t last very long.
Look at sites like about.com and ehow.com. They’re branching out into everything. You might notice that their actual pages that are ranking usually have 0 links.
They ARE aware of the power that their site has built up and they’re taking full advantage of it…. Taking advantage of it is where the money is, and what makes this model so profitable. It’s the difference between a site that makes $500-$1000/month and the monsters that generate upwards of 5-figures and even 6-figures per month.
So how do you do that then?
The most important thing is to plan for growth before you grow so that you can grow when you’re actually able to grow. Little tongue twister there 🙂
Don’t just pick a niche and run with it right away. Strategically plan for how you’re going to grow the site. How are you going to expand the site? How are you going to take full advantage of the authority you build up and turn your site into a beast?
FIRST: When you’re choosing your niche website, make a list of 5-10 other niches you will target in the future. You don’t need to do a bunch of keyword research for these future niches. Once you’re ready to expand into them, it’s a different ballgame.
It won’t be like it was in the beginning. It won’t require the same amount of effort, and you won’t have to wait very long for it to rank. So all you need is a list. A possibility. Knowing that there are options. That’s all we’re looking for here.
Make sure your domain reflects your future growth.
If you’re going to start your site with a bunch of pages about touring Italy, don’t just register a domain like journeytoitaly.com. Stop right there and think, what will be your ultimate niche website? Once you target this niche and rank for everything, what will you expand into? What is your list of future niches include?
In this case, you might want to plan for touring across Europe, or if you’re very ambitious, then touring across the world. Then, a more appropriate domain might be journeytoeurope.com.
Do you see what I did there? Does that make sense?
One at a time. Take things one step at a time. You’re not a 500 person team. You CAN’T create 100 pages a day and jump into all niches at once.
Target one niche at a time. You have plenty of time and that doesn’t mean a small income until you’re targeting everything. Remember that each Pillar Post targets over 50,000 searches per month.
50,000 searches per month doesn’t mean that you’ll be capped at 50,000 visitors per month either. It will be so much more. Once you start ranking for big keywords, it’s usually a sign that you’ve build enough authority to the site.
And once you’ve built a lot of authority to your site, you start ranking for just about every long-tail keyword. It’s a beautiful thing.
Dominate one niche, then move onto the next. But in the beginning, make note of the possible niches you will enter later on, and use it for your domain selection.