If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the biggest and the most flexible/powerful platforms out there. Pinterest may not be quite as big as Facebook in terms of pure users but it’s actually not as far behind as you might think. What’s more, it has a ton of unique features that present excellent opportunities for the savvy marketer.
The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’. Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle?
And seeing as Facebook and Twitter are so much bigger, does it really matter?
Well the first thing you should get out of your head is the idea that Pinterest isn’t that big. In fact, Pinterest currently has 100 million users which is really pretty massive – and a subset of the market that you just can’t ignore. Also interesting is that 85% of those 100 million users are female. This is quite unique for any social network and provides you with a great way to reach a female audience – something that a lot of blogs and brands could stand to do a little more effectively. 42% of all adult women in the US use Pinterest which is massive – and actually 13% of males do which is still rather significant.
While Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought. Pinterest is also one of the fastest growing platforms and is expected to acquire another 47.5 million users in 2015.
So you need to be on Pinterest and this is especially true once you realize that there are plenty of ways you can succeed on the platform even if your niche isn’t terribly creative or visual.
Pinterest Marketing – How To Use Pinterest To Drive Traffic
Popularly referred to as visual social bookmarking site, Pinterest is an online “scrapbook” that allows users to upload or paste videos and images from websites to form collages.
Similar to other social networks, you can share and re-post content as well as follow others users. Although, Pinterest is increasingly becoming a site where people from all walks of life visit to read the articles of their choice, you may fail to get a lot of readers.
But why does this happen? Is it because you do not promote your blog post well in Pinterest? When you write a blog post, for instance, you need to drive traffic to it for a good ROI (Return On Investment). So, how do you do this?
The following four ways will help you learn how to use Pinterest to drive traffic:
Pinterest is all about images. Yes, it may seem a bit counter-intuitive to provide stunning visuals when you want Pinners to read. Nevertheless, great images are one the effective ways to attract people to click through to your website or blog post. Imagine Pinterest as a lusciously enjoyable glossy magazine, filled with appealing eye candy. To capture the reader’s attention from the site, it is advisable that you make the visual appeal of your Pins stand out. Moreover, you should invoke your Pins to click through to your site or blog post.
Create Lifestyle Related Boards
You certainly have some Boards on your BPA (Business Pinterest Account). If not, you need to stop reading this and create Boards, which resonate with both your market and your business. Pin it full of mixed content such as lifestyle images, household tips, and products, among others. Remember, the content should revolve around the theme of your Board.
For instance, when you Pin blog articles this way, it is important to include:
• A link directly to your blog article
• A quote or brief summary of the article that relates to the Board theme
• An outstanding image that connects with the theme of your Board
Engage on Pinterest
Like any vibrant social marketer, you need to engage with your Pinners. Engaging on Pinterest is beneficial, especially when you desire to turn your Followers into your blog readers. The more you connect with people on Pinterest, the more likely they will also want to engage with you on your sites and blog. But, how do you engage on Pinterest? With the following tips, you will successfully engage on this site:
• Ask questions, which are answered in your website or blog
• Be sure to Pin good, relevant and original content
• Return the favor by following your Followers
• Pin often and on a consistent basis so Pins get seen in the feeds of your Followers
Create a Contest Board
Post engaging and interactive content on your blog or website. Run contests directly on your site or blog, and then Pin it to your contest Board on Pinterest. When you host a contest, say on your blog, your aim is to drive traffic directly to your site. Garner more participation by promoting it on your Pinterest site. Contests are very engaging, and they will help you drive a lot of traffic using Pinterest.
Pinterest is no longer designed for images only. Today, the site has an active community of diverse readers. Use the above tips to grab the developing opportunities on Pinterest and expand your global boundary through this site.